LISBON · CHICAGO

What the work actually changed

Case studies

Each case describes one restaurant account: what state it was in, what we changed in the menu, the combos, the photography and the campaigns, and what moved afterwards. Restaurants are not named — a delivery account is commercially sensitive, and we publish a case only in the form the client has agreed to. Figures are given exactly as the client confirmed them, as ranges rather than rounded-up single numbers, and never in absolute money.

Pizza · Menu and combos

Two pizza locations in Lisbon: menu, combos and campaigns rebuilt per location

Market
Lisbon, Portugal
Locations
2
Platforms
Uber Eats, Glovo
Revenue +28–35% Average basket +10–14%

Menu structure rebuilt, combos redesigned, dishes re-photographed, and the two locations split into separate ad campaigns instead of one shared setup.

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Advertising

Ad budget rebuilt around what the reports actually show

Market
To be published
Locations
To be published
Platforms
To be published
Metrics pending client sign-off

A campaign structure taken apart and rebuilt so that spend is judged against the growth it brought in, not against gross revenue.

Coming soon — in preparation
Menu and photography

A single-location kitchen reworked from the listing down

Market
To be published
Locations
To be published
Platforms
To be published
Metrics pending client sign-off

Category order, dish naming, modifiers and photography reworked so that the same kitchen sells a larger basket.

Coming soon — in preparation

Why the clients are anonymous. Restaurant names, platform contracts and revenue figures are commercially sensitive, and a competitor on the same street can read this page too. We publish the mechanics of the work and the confirmed result, and we name a client only where the client has asked us to. References can be arranged directly on request.

Want the reasoning behind the work rather than the outcome? The Insights section explains how platform economics, ranking and advertising behave in practice.

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Delivery Lift · Restaurant growth agencyCases