Notes from inside restaurant accounts
Insights
How delivery platforms actually work — notes from managing restaurant accounts on delivery platforms. Ranking, advertising and platform economics as they behave in practice, not as they are described in the help centre. No client figures and no platform rates are published here: what we explain is the mechanics, so you can run the numbers on your own account.
Delivery price calculator
Not priced your menu yet? Start here. Put in your food cost, commission, VAT and discounts, and see the price that still leaves the kitchen a profit.
Free, no sign-up Unit economicsWhat delivery platforms actually charge a restaurant
Nothing is hidden — it is all in the agreement and on the statement, and nobody adds it up. The nine categories of charge, and the one-week check that gives you your real number.
25 September 2026 Getting startedHow to get your restaurant onto delivery apps
Three to six weeks, the order it happens in, and the one-page list of what the platforms will ask you for.
24 August 2026 Unit economicsHow to price your menu for delivery apps
Why the price that works in your dining room loses money on the app, and how to find the one that does not: the mark-up, the break-even line and the margin per dish.
20 August 2026 Unit economicsHow platform commission changes delivery economics
Why the rate you actually pay is not the one on the price list — and what it does to the margin on every order.
7 August 2026Working on a single platform right now? The longer guide on Uber Eats advertising covers campaigns, budgets and menu setup in one place.
Free audit of your account.
Send us read-only access to your platform accounts. We calculate your baseline and your actual commission rate from your own invoices, and show you where the margin is going. Nothing changes in your accounts until you approve it.
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