Notes from inside restaurant accounts
Insights
How delivery platforms actually work — notes from managing restaurant accounts on delivery platforms. Ranking, advertising and platform economics as they behave in practice, not as they are described in the help centre. No client figures and no platform rates are published here: what we explain is the mechanics, so you can run the numbers on your own account.
How platform commission changes delivery economics
Why the rate you actually pay is not the one on the price list — and what it does to the margin on every order.
7 August 2026What moves a restaurant up the platform listing
The signals a marketplace ranks on, and which of them a restaurant can actually influence.
Coming soonReading a platform ad report without fooling yourself
Which numbers in the in-platform ad report describe demand, and which only describe spend.
Coming soonWorking on a single platform right now? The longer guide on Uber Eats advertising covers campaigns, budgets and menu setup in one place.
Free baseline audit.
Send us read-only access to your platform accounts. We calculate your baseline and your actual commission rate from your own invoices, and show you where the margin is going. Nothing changes in your accounts until you approve it.
Get my baseline calculatedDelivery Lift · Restaurant growth agencyInsights